The Problem: Plastic Waste and Product Spoilage - Roadblocks to Sustainable Travel

When packing for a trip, workout, or business travel, after clothes, toiletries are often the next items on the list. Convenient and portable, they offer a quick fix for daily inconveniences, keeping you feeling fresh anytime, anywhere. However, bringing full-sized products is impractical, leading many to opt for single-use alternatives or smaller, often wasteful, travel sizes. This contributes to plastic waste and the unnecessary consumption of shower and skincare products. With growing interest in sustainability and ethical consumption, brands that offer reusable refillable containers and practical travel kits are more important than ever.
Against this backdrop, Breeden, driven by the motto, "Simplicity Born from Your Habits," is introducing innovative products that help you carry your shower and skincare essentials in the most organized way, whether you're traveling or simply going about your day. In this interview, we'll dive deep with the Breeden CEO to discuss the brand's eco-friendly values, focus on user convenience, and future vision.
Sustainable Travel
with an All-in-One Dispenser
Breeden's Travel Bottles come in two types: the Shower Bottle and the Skin Bottle .
The Shower Bottle is an all-in-one dispenser that neatly organizes three shower essentials like shampoo, body wash, and conditioner. It features a convenient pump, a water-resistant design, and various accessories, making it incredibly practical for both travel and daily use.
The Skin Bottle is designed to hold up to nine skincare products, including toner, lotion, and cream, eliminating the need to carry multiple containers. Its compact, handheld size accommodates various product types with separate pump and cream dispensers, allowing you to easily select and use only what you need. Both products utilize an all-in-one dispenser system, offering a streamlined and organized convenience that has been highly praised by users.
Breeden CEO Interview
Q1. What inspired you to start the Breeden brand, and what were your initial goals?
Whenever I traveled, worked out, or went on business trips, I constantly faced the same dilemma: how to pack my shower and skincare products conveniently and neatly. This seemingly small but recurring inconvenience made me realize how disorganized our daily lives can become. That's why I started Breeden, driven by the value of "organized convenience," to help people pack and organize their shower and skincare products stress-free. Our initial goal was clear: to simplify daily routines and help customers focus on what truly matters. That goal remains unchanged today.
Q2. Can you elaborate on Breeden's motto, "Simplicity Born from Your Habits"?
Our motto, "Simplicity Born from Your Habits," is about respecting our customers' routines and finding the true simplicity they need within them. Breeden's starting point is always "observing daily life." Modern individuals have unconscious, repetitive habits in their busy lives. We meticulously observe the inconveniences within those habits and propose solutions to our customers.
In essence, Breeden was founded on the motto of "organized convenience" to solve the hassle of carrying shower and skincare products. Our core philosophy is to observe customers' daily habits and propose genuine simplicity.
Q3. What do you believe is Breeden's biggest strength that differentiates your products from existing travel toiletries?
While existing products simply focus on "putting things in small containers," Breeden goes beyond that. Our main focus is on eliminating the hassle itself. This means reducing the entire process of packing, sorting, and organizing individual shower and skincare products. This not only reduces the stress of packing before a trip but also makes their use during the trip much more pleasant. The fact that you don't have to worry about the entire process is Breeden's greatest strength.
Q4. Do you have any memorable customer anecdotes from operating the brand?
We are incredibly grateful that many people use our products and come back for more. One memorable anecdote is when a few customers told us that someone stole their product after they left it in the shower, and they immediately repurchased it because they loved the convenience so much after just one use. It was a very meaningful moment for us, as it showed recognition for our product's practicality and design.
Q5. Can you share an anecdote related to using the Travel Bottle while traveling?
I truly love traveling. I enjoy meeting new people in new places and experiencing different ways of life. One day, while using my product in a shower at a travel destination, other travelers noticed it and showed great interest. They opened it up and asked, "Where can I buy this?" That made me feel really good. I was so grateful to see our product attract attention and naturally become a conversation starter right there.
Breeden's Travel Bottles go beyond merely making containers smaller; their greatest strength lies in reducing the hassle of packing and organizing shower and skincare products, thereby alleviating pre- and post-travel stress. Customers consistently express satisfaction with the products' practicality and design, leading to repeat purchases and even garnering attention from others.
Q6. What led to Breeden's partnership with Slow Recipe, and what's a memorable aspect of this collaboration?
I've always been mindful of making sustainable choices and reducing single-use product consumption. In the midst of those considerations, we connected with Slow Recipe, who shared our values, and quickly joined forces. The most memorable moment after our partnership began was participating in Slow Recipe's offline event. It was impressive to be alongside other brands that pursue valuable consumption like ours, and it was deeply meaningful that customers genuinely delved into the philosophy behind each product.
Q7. Besides the Travel Bottle, are there any other products you'd like to recommend to Slow Recipe customers?
Yes, I'd like to recommend our Pocket Towel. This product is made from bamboo, making it biodegradable. It also has the unique ability to expand from a tiny size (4.5cm x 4.5cm) to a full towel size (33cm x 80cm) when moistened. It's incredibly versatile for various situations like trekking, camping, or beach trips, and when used with the Travel Bottle, you truly experience the ultimate in portability. Those who appreciate Breeden's organized convenience will definitely be satisfied.

Q8. What is Breeden's long-term vision and goal for the future?
Breeden's core pursuit is to continuously introduce products that help you live an organized life. We want to be a brand that helps customers break free from habitual inconveniences and focus on more important things. In the future, we aim to expand into various items that organize daily life as a whole, establishing ourselves as a brand that achieves both simplicity and sustainability.
Q9. Do you have a message for Slow Recipe customers who pursue a sustainable lifestyle?
Breeden is a brand that aims to alleviate the inconveniences in your daily life, allowing you to focus on what truly matters. We will continue to meticulously observe the discomforts found in small daily habits and introduce products that offer organized solutions. We hope to move forward in a better direction together with Slow Recipe customers.
Breeden offers innovative Travel Bottles with "organized convenience" and "sustainability" as core values. We aim to solve the hassles of packing shower and skincare products, as well as the issues of plastic waste and product spoilage, in both travel and daily life. Our all-in-one dispenser Shower Bottle and Skin Bottle reduce unnecessary stress before and after travel and are highly regarded for their practicality and design. Through our partnership with Slow Recipe, we are actively promoting sustainable consumption. Moving forward, we plan to continue observing small daily inconveniences and propose organized solutions, working alongside our customers to create a better future.
If you're interested in our products, please check out the link below for more details!
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