BBIA is a Korean makeup brand that empowers you to embrace your individuality with confidence. We develop high-quality products based on innovative and irreplaceable ideas, offering a range of lines with different concepts that cater to any makeup look, inviting you to express yourself with endless possibilities.

Whether you love a natural, everyday look or crave a touch of subtle glamour, BBIA’s product lines boast various concepts to help you achieve your desired aesthetic. We’re known for our bestselling L’eau Tint, Last Velvet Lip Tint, and Downy Cheek, all formulated while prioritizing customer safety and sustainable practices.

Since 1997, we have been dedicated to providing our customers with a unique and accessible Korean beauty experience. You can now explore BBIA products on Slow Recipe, the perfect platform to discover your next K-beauty favorite.