Slow life, Slow beauty
Others do not define beauty; it is about listening to your inner voice and following it. ‘efilow’ means ‘slow life, slow beauty’.
Efilow believes that the secret to achieving true beauty lies in slow beauty. Their goal is to create products that will have a good influence on those who use it without needing to harm the planet in the process.
Himalayan Heartleaf
Grown at a staggering altitude of 2970 meters above sea level in the Himalayas, this ingredient soothes irritated, troubled, and sensitive skin while providing intense hydration
Chaga Mushroom
This unique fungus boasts powerful anti-aging properties. It contains beta-glucan, known to improve skin elasticity and moisture, while tightening pores and offering essential nutrients
Jericho Rose
This desert wonder plant demonstrates incredible resilience, coming back to life with a single drop of water. It boasts excellent water retention and activates aquaporins, natural skin channels for hydration
ARTICHOKE
Revered as a European "youth secret," artichoke balances skin's oil and moisture levels while protecting it from environmental damage.
Cha Jae-Hyung
The founder of Efilow was once part of a prestigious oil company, attracted by its excellent reputation. However, the devastating oil spill off the coast of Yeosu sparked a personal awakening. Witnessing the environmental damage caused by everyday products spurred a desire to contribute to a more sustainable future. Leaving the corporate world, the founder embarked on a new journey with a clear vision: to create a beauty brand that aligns with the values of eco-friendliness and responsible living.
Our name, Efilow, meaning 'revital', reflects our core values: embracing a slow life and the pursuit of natural, age-defying beauty. We believe in gradual, long-term improvements rather than quick fixes. This philosophy led us to create Efilow, a vegan cosmetic line that prioritizes eco-friendly practices, vegan ingredients, and real results.
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