LIM KWAN SEOP
I love nature. I've personally met with over 300 eco-friendly startups and brands from 15 European countries. I've been exploring ways to combine environmental responsibility with fashion and everyday living.

I love nature. There's nothing quite like seeing people smiling in nature on a nice day.

For over a decade, I've been searching for companies that can be successful while also helping the environment. Between 2017 and 2019, I personally met with over 300 promising green businesses in leading environmental countries like Norway, Sweden, Denmark, and Germany. My goal was to figure out how to make eco-friendly living more enjoyable.

The microplastic crisis of 2017 and the vinyl chaos of 2018 made me realize that sustainable living should be fun. It's through pleasure and happiness that we can truly create lasting change.