PERCENT OF creates stylish sunglasses made from high-quality recycled materials. Our frames are crafted from R-Nylon, a durable material derived from discarded fishing nets and castor oil. We also use 100% paper to produce our ultra-lightweight and recyclable PAPER 21 case.
In March 2024, we partnered with Greenpeace to support a documentary that raises awareness about ocean conservation.
Discarded fishing nets
R-Nylon is made from discarded fishing nets collected from Jeongja Port, Ulsan, S.Korea.
CEO worked for multinational IT companies like hp, TOSHIBA and start-up companies for over 20 years and started his own business in 2023. He has considered launching his eco-friendly fashion brand for a long time and prepared the launching of PERCENT OF since 2022.
Environmental pollution including marine litter can not be ignored any more, consumer’s increasing interests into the conscious fashion industry, people need companies that actively participate in environmental and social issues.