haydaymood
We believed that towels crafted with true value and wholehearted care were too rare, so our aim has always been to create terry products infused with genuine sincerity.
Today, HAY.DAY.MOOD is reborn as hdm—a brand that extends beyond bathroom essentials to offer a uniquely personal lifestyle experience. Each of our pieces is designed to deliver fresh moments of relaxation and leisurely pleasure.
This isn’t just a name change; it’s our way of better embodying the lifestyle values we stand for, so you can enjoy something special and luxurious in everyday life.
At our core, we remain true to the spirit of craftsmanship. Every item is handmade, carrying with it the dedication and attention to detail that only human hands can provide. From the towels you reach for each morning to the robes that wrap you in comfort, and the terry setups you wear both at home and out—these small rituals enrich your day. We believe true luxury lies at the intersection of the new and the familiar.
Experience premium living in life’s smallest moments with hdm.